Warner Bros. Response To Box Office Drop For ‘Batman V Superman’
Batman V Superman: Dawn of Justice has now entered week three of its box office (at the time of writing this), even as the larger film-loving community continues arguing about the film itself – not to mention, what its box office means, in terms of not only the general reception for Batman V Superman, but Warner Bros. Pictures’ own plans for future DC Extended Universe movies too.
The Zack Snyder-directed superhero film received a mixed-to-negative critical reception (including some unusually vituperative reviews from critics), even before Batman V Superman enjoyed a dynamite domestic box office debut of $166 million… even as its numbers dropped from Friday to Sunday of its opening weekend. Then, on its second weekend, Batman V Superman earned $52 million, crossed the $200 million mark (and the $500 million mark worldwide) and remained #1 in the U.S. – but suffered a sizable drop from the previous weekend, of nearly 70 percent.
WB has publicly defended the blockbuster’s box office performance following its second-weekend drop-off, having noted that Batman V Superman was the top March opening of all time domestically and the best superhero film debut, worldwide, in history. It has also surpassed the lifetime runs of several Disney/Marvel superhero movies (Ant-Man, Thor, and so on) as well as 20th Century Fox X-Men movies like The Wolverine. As WB domestic distribution chief Jeff Goldstein put it (per THR):
“We’re not concerned with the drop. No matter how you slice it, to get to $52 million on any given weekend is an enormous accomplishment. We’re most focused on where we are in total. And our global number is huge.”
As of now, according to Box Office Mojo, Batman v. Superman: Dawn of Justice has earned $261.4 million domestically, which is third among U.S. releases so far in 2016 (Deadpool is first with $355 million, followed by Zootopia with $275.9 million.) However, Batman V Superman remains well short of Marvel’s Avengers: Age of Ultron, which earned $459 million domestically when it was released back in 2015.
So should Warner Bros. really be worried? Yes and no. Clearly, Batman V Superman isn’t an Amazing Spider-Man 2 situation in which the launch of a larger shared (superhero) cinematic universe failed to deliver the results its studio backer wanted – leading, in that case, Sony to reboot that comic book property on the big screen as part of the Marvel Cinematic Universe, instead. Batman V Superman is performing stronger by comparison, and two key elements of the future for the DCEU – Gal Gadot’s Wonder Woman and Ben Affleck’s Batman – have received by and large widespread praise, unlike any of the shared universe elements in Amazing Spider-Man 2.
On the other hand, Batman V Superman‘s box office seems unlikely to top that of Deadpool – a movie based on a comic book character who is quite popular, but nonetheless has considerably less name-brand value than either Batman or Superman (much less the both of them combined). Deadpool also had much better reviews by comparison, in addition to positive word of mouth, and staying power. Point being: Batman V Superman is by no means a failure, but it’s not at all an unqualified success, either.
Batman V Superman: Dawn of Justice is now playing in U.S. theaters. Suicide Squad will arrive on August 5, 2016, followed by Wonder Woman on June 23, 2017; Justice League Part One on November 17, 2017; The Flash on March 16, 2018; Aquaman on July 27, 2018; Shazam on April 5, 2019; Justice League Part Two on June 14, 2019; Cyborg on April 3, 2020; and Green Lantern Corps. on June 19, 2020.
Source(s): The Hollywood Reporter